2017 Launch of the brand Rockolors – motley stones by Italian Design;
We had a Brand, and it had all the credentials to be recognized as a product of Italian excellence. Now, it was time to make it known.
First of all, we thought about the name: ROCKOLORS. A combination of rock and colors.
We were very enthusiastic about the path that was projecting itself in front of us… but unfortunately, sometimes, life holds some nasty surprises. Rino, the beating heart of the company, died accidentally just as our dream was coming true.
It was a moment of huge sadness. But at the same time, there was another reason to continue the path we had taken: HONOR HIS MEMORY.
And the results were unthinkable right away.
Rockolors had just been launched and we were already overwhelmed by requests. The product had created a lot of enthusiasm among the target sectors.
Il Resto del Carlino, the most important newspaper in our area, contacted us for an interview, dedicating us a whole page.
After many obstacles, from the combination of tradition and innovation, a real Brand was born that could be recognized as a product of extreme excellence.
We had created something truly exceptional.
Article inserted in the newspaper “Il Resto del Carlino”, on Tuesday 7 June 2016, in the column Pesaro Primo Piano. Interview with Riccardo Casavecchia by Amedeo Pisciolini.
