2014 Birth of 2 separate companies: “Casavecchia Lavori srl” for road construction works, managed by Andrea Casavecchia, and “Casavecchia srl” for the production of aggregates, concrete and asphalt, managed by Riccardo Casavecchia.
It was not easy to face the period of crisis, of course. But we managed to take yet another shot by focusing on the only thing we could really do: work.
As for Casavecchia srl, we realized that it was time to modernize the corporate image, be present online and enhance creative marketing activities.
We could no longer just passively sell our products, we had to think big and offer the world something extraordinary. Something that could satisfy a latent need, that could attract a new target of people and make them fall in love.
Obviously, it seems easy to say: ours was a family business selling gravel locally, what could we invent? Changing sector was out of the question: born amongst the rocks, the quarries, the stones, we couldn’t think of anything else…
Until one day, during a demonstration in Piazza San Carlo in Turin, Riccardo noticed on the ground some colored stones depicting the Italian flag. And in that moment, something just snapped: we sensed what was the product that could give our business the innovative drive.
And after researches, travels and exhausting tests in search of the magic formula, just when we were beginning to lose hope, the surprise came.
During the umpteenth laboratory test, we succeeded in finding the right recipe: our colored stones had passed all the tests, we finally had our colored and extra-resistant stones, proof of the most extreme environmental conditions.
And now stay with us, because it gets good and colored.
