Project Description

From its native brewery in Munich, the popular Paulaner beer is exported to over 70 countries around the world for more than 2 million hectoliters per year.

An integral part of the Bavarian tradition is the Biergarten: an outdoor space originally thought as an external “cellar” for beer storage, and which over time has become the quintessence of conviviality.

“The Paulaner Biergarten is much more than a place, it’s a lifestyle. Whether in Munich, London or Shanghai, it stands for enjoyment and conviviality, tradition and friendship. Of course, it’s always informal and casual. “

This is what we wanted to recreate, in our own way, at Osteria Lilli, the cozy pub in Smirra di Cagli (PU) that has always carried the logo of the famous Bavarian brand.

For some years now, the pub has been using the back outdoor area to organize parties and live music events: with the aim of making this space even more functional and aesthetically impactful, Rockolors contributed to the creation of an open-air work of art.

A custom logo worthy of the best artists: a special frame of concentric circles made to measure by our trusted blacksmith (Roberto Romani Lavorazione Ferro), filled and worked by our team with the collaboration of Monica Alessandri, whose artistic touch succeeded once again to enhancing the power of Rockolors colored stones.

Surrounding the circular logo, an elegant Rock Wash architectural concrete flooring in shades of ocher, obtained from the mixture of Rosa Cagli alluvial grit and yellow pigmented cement, cast and masterfully executed by the new collaborator (Euromas).

The result, too extraordinary for description, is a unique and emotional environment, the right atmosphere for unforgettable moments of conviviality, pleasure and tradition.

Gut, besser, Rockolors.